KAREEM ELHAMASY
Founder · Operator · Consultant

I BUILDWHAT'SNEXT.

I help brands build products, sales channels and businesses from the ground up, with the hands-on experience of someone who's done every job in the building.

See the work Work with me →
01 / About

I'm an entrepreneur and hands-on operator with 10+ years across CPG, beverage, retail, wholesale, e-commerce and automated retail. I've built companies from nothing, and now I help other founders do it faster.

Brand BuildingWholesaleSalesCPGRetailDistributionE-CommerceOperationsBusiness DevelopmentTrading Cards / TCGLive Commerce
02 / How I Help

Strategy you
can execute.

Engagements built around the stuff that actually moves a business: getting product on shelves, into carts and out the door.

A.↗

Go-to-Market & Wholesale

From first account to regional distribution. Pricing, sell sheets, distributor and DSD strategy, retail execution that sticks.

  • Pricing
  • Distribution
  • Key Accounts
B.↗

Brand & Product Launch

Positioning, packaging, production partners and launch plans for CPG and beverage brands that need to look big from day one.

  • Positioning
  • Packaging
  • Production
C.↗

Retail & Automated Retail

Store ops, merchandising and smart vending. Concepting, placement and unit economics for physical retail that runs itself.

  • Smart Vending
  • Merchandising
  • Ops
D.↗

E-Commerce & Live Commerce

Channels, fulfillment and the systems behind them, including live selling and collectibles, so the team can focus on selling.

  • DTC
  • Live Selling
  • Fulfillment
03 / Selected Ventures

Built from
the ground up.

01

Nitro Beverage Co.

Co-Founder

Helped pioneer nitrogen-infused packaged beverages and grow the company to roughly $2.5M in sales. Worked across sales, DSD, distribution, production, merchandising, e-commerce, retail execution and brand development.

02

Vending Ventures

Co-Founder

Building a modern automated-retail company on smart vending technology, with concepts spanning trading cards, hospitality essentials, convenience and emerging retail categories.

03

Pipe Dreams

Owner / Operator

Nearly a decade of hands-on retail in Asbury Park, New Jersey: merchandising, purchasing, customer experience, inventory, product trends and day-to-day store operations.

04 / Track Record
$0.0M

Approximate sales reached while helping build Nitro Beverage Co., taking an emerging beverage concept to a real consumer brand.

0+Years operating
0Ventures built
~0 yrsRunning a retail floor
05 / Currently Exploring

Where retail is
going next.

I'm especially interested in the intersection of collectibles, community, commerce and technology, and how new buying behaviors are creating entirely new retail experiences.

/01

Trading Cards + TCG

New ways to merchandise and distribute sports cards, Pokémon, One Piece and other collectibles through automated retail and emerging channels.

Collectibles · Community · Retail
/02

Live Shopping

The infrastructure behind live commerce, from streaming and audience engagement to the fulfillment and shipping systems that let sellers focus on selling.

Live Commerce · Fulfillment
/03

New Retail Models

The overlap of physical and digital retail: smart vending, creator-led commerce, experiential shopping and new ways for brands to reach customers.

Retail Tech · Brand Growth
06 / Philosophy

I've sold the product, packed the orders, opened the accounts, worked with distributors, managed production, built websites, handled customers, and figured things out when something inevitably went wrong. Strategy matters. Execution matters more.

07 / Contact

LET'S BUILDSOMETHING.

Wholesale, CPG, retail, collectibles, live commerce, partnerships, early-stage brands or a brand-new idea. I'd like to hear about it.